• 1 Department of Information Systems

This paper describes three largely qualitative studies, spread over a five year period, into the current practice of data mining in several large South African organisations. The objective was to gain an understanding through in-depth interviews of the major issues faced by participants in the data mining process. The focus is more on the organisational, resource and business issues than on technological or algorithmic aspects. Strong progress is revealed to have been made over this period, and a model for the data mining organisation is proposed.